I don't think you do always know when change is needed, sometimes it just has to happen. However, some key signs of when it is indeed needed would be when things aren't working, people are disgruntled or unhappy, productivity is down (in business or in learning), and so on. Often too many years with the same things happening is a good reason for change. Change doesn't always have to be the right thing, it's just a NEW thing, a NEW face, a NEW voice, etc.
People become passionate about change when it hits a note with their morals and beliefs, when they are sick and tired of the way things have been going. Use the last Presidential election. Not every one wanted President Obama to win, but people knew they wanted something different and they could get that in him! It's a good example of the CHANGE being what we voted on, rather than just the person.
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